Practice: n. the habitual way of doing something for the sake of one’s improvement.
Everything is practice™ is a phrase spoken by the Brazilian soccer legend, Edson Arantes do Nascimento (otherwise known as Pelé). He is known as the “greatest of all time” by FIFA, soccer’s ruling body, For him, the phrase meant that we aren’t perfect and must always keep learning
While Pelé’s phrase is the basis of our brand, the significance of his words extend further. It’s our belief that “Everything is practice” transcends sport. It’s a reminder that every moment is an opportunity to be mindful of others and ourselves. Everything is a practice—a practice of patience, commitment and self awareness.